A brand identity and online platform with heart.

What We Did

• Brand Identity

  • Development and implementation of an unmistakable visual identity for this brand

• Web Platform

  • Building a robust website with an online learning platform

  • Implementing an internal messaging system

  • Strategy workshops around building a seamless back end experience for Dr. Robert Kelly

  • UX design to ensure the front end of this system engages and guides users correctly

  • Monthly analytics reporting and strategy meetings

• Messaging

  • Crafting a suite of brand language that places the consumer and their desires at the centre of each message

• Read the full case study

  Project Background

  Dr. Robert Kelly, a renowned cardiologist with three decades of experience, envisioned extending his expertise beyond the clinical environment. With a passion for preventive health and a desire to help busy executives and professionals achieve their full potential through healthier living, Dr. Kelly sought to create an online learning platform. This platform aimed to offer coaching on implementing simple, effective healthy habits into daily routines. To bring his vision to life, Dr. Kelly partnered with PB Studio, a digital agency known for its innovative solutions and strategic approach.

  Objectives

  • Create a Distinct Brand Identity: Develop a compelling and unique brand identity that resonates with Dr. Kelly's target audience.

  • Design and Develop the Web Platform: Build an intuitive, user-friendly online learning platform.

  • Integrate an Internal CRM System: Implement a comprehensive Customer Relationship Management (CRM) system to manage user interactions and data efficiently.

  • Develop Strategic Brand Messaging: Utilise the StoryBrand framework to craft engaging and strategic brand messaging.

  Project Execution

  1. Brand Identity Development

  • PB Studio began by conducting a thorough brand discovery session with Dr. Kelly. Understanding his vision, values, and goals was crucial. The agency crafted a distinct brand identity that included:

  • Colour Palette and Typography: A soothing yet professional colour scheme combined with easy-to-read fonts.

  • Visual Elements: Consistent imagery and graphics that convey trust, expertise, and a healthy lifestyle.

  2. Web Platform Design and Development

  • The web development team at PB Studio designed and built an interactive, easy-to-navigate platform that includes:

  • User-Friendly Interface: Intuitive navigation tailored for busy professionals.

  • Responsive Design: Ensuring seamless access across all devices.

  • Content Management System (CMS): Enabling Dr. Kelly to update content easily.

  • Learning Management System (LMS): Facilitating course delivery, tracking progress, and offering interactive elements like quizzes and videos.

  3. Internal CRM System Integration

  • To manage user data and enhance customer experience, PB Studio integrated a robust CRM system:

  • User Data Management: Centralized database for user profiles, progress tracking, and interaction history.

  • Automated Communication: Personalised email campaigns and notifications to engage users.

  • Analytics and Reporting: Tools for analyzing user behaviour and course effectiveness.

  4. Strategic Brand Messaging using StoryBrand

  • Utilizing the StoryBrand framework, PB Studio crafted clear, compelling messaging that speaks directly to the target audience:

  • Brand Story: Highlighting Dr. Kelly’s expertise and the transformative journey towards better health.

  • Value Proposition: Emphasizing the benefits of simple, sustainable health habits.

  • Calls to Action: Encouraging users to enroll in courses and participate in the community.

  Project Launch and Results

  The platform was launched with a comprehensive digital marketing campaign. Key achievements included:

  • High User Engagement: Strong initial enrollment numbers and positive feedback from users.

  • Brand Recognition: Rapid establishment of Dr. Kelly’s coaching brand in the digital space.

  • Professional Bond: The successful collaboration fostered a strong professional relationship, leading to ongoing monthly strategy sessions between Dr. Kelly and PB Studio.

  Ongoing Collaboration

  The success of the initial project led to a lasting partnership. PB Studio continues to work closely with Dr. Kelly, meeting monthly to strategize and plan future projects. This continuous engagement ensures that the platform evolves with new features and content, keeping users engaged and expanding the reach of Dr. Kelly’s health coaching brand.

  Conclusion

  PB Studio's comprehensive approach and strategic execution not only brought Dr. Robert Kelly’s vision to life but also established a solid foundation for future growth. This case study exemplifies the power of collaboration, innovative design, and strategic messaging in creating impactful digital solutions.